What is the Domain Authority (DA)?

What is the Domain Authority (DA)?

If you are looking for how to do SEO, or in other words how to better position your web page in search engines, surely you have come across the domain authority or Domain Authority (DA), a term that anyone who does SEO needs to know, since it is one of the metrics that better help us to position and therefore to get visits.

The domain authority or domain authority that is usually abbreviated as DA, is a metric or indicator created by the SEO giant, known by SEOmoz, to more accurately assess the authority or quality of a website, rather than using a metric as inaccurate as PageRank.

The authority of a domain is measured with a score of 0 to 100, with 0 being the lowest score and 100 being the highest. if you want to check what is your Da you can visit this site.As I said before, the domain authority was not created by Google, but by SEOmoz, so this creates the doubt of whether, like PageRank, this metric affects the positioning, well the answer is yes, since this metric is based on parameters very similar to those of Google to decide your authority, so indirectly, the higher the authority of the domain, means that the better PageRank, and therefore better position.

The fact that it is a more accurate tool, allows us to make a SEO strategy in the short term, since we can see if the changes we make are emerging a positive effect, without the need, to wait for a PageRank update that usually takes months, since the domain authority is updated even on the same day.

How to calculate the domain authority:

To calculate the domain authority we have several options, from installing the SEOmoz bar in the browser, which I do not recommend since it delays the loading of the webs a lot, until making the query directly on certain websites when we need to know our domain authority, which we can do through the web Open Site Explorer (belongs to SEOmoz), or for example the web ahrefs, only that the latter will not find the metric under the DA nomenclature, but it will be called ahrefs domain ranks.

How to increase our domain authority:

Well, in the same way you have to do to upload PageRank, that is, getting quality links, creating quality content, moving the web through social networks (especially Google plus).

Finally, what I can tell you about the domain authority, I hope it has helped you, it is appreciated that you share a link to articles on social networks or your website, thank you very much for your visit and I hope you come back soon.